Juicy fruits,
Crunchy Veggies,
Happy people.
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Osom is the U.S. fruits and vegetables consumer brand of “The Elite Flower”, a premier global company in the fresh flower production and export industry.
With extensive involvement across the entire value chain, The Elite Flower owns and operates flower plantations and maintains direct distribution networks in multiple countries, including the United States.
Aluzian’s initial challenge was to establish a strong brand structure enabling The Elite Flower’s entry into a distinct business line beyond flowers. We defined OSOM’s positioning, diverging from the conventional health-centric attributes commonly linked to fruits and vegetables. Instead, we adopted a more playful and distinctive approach, emphasizing the exceptional taste of fruits and the freshness of vegetables cultivated in Colombia.
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Strategy, design and creative direction: Aluzian
2022 Bogotá, Colombia
